Coronavirus has disrupted business operations with little or no warning. All of the beauty industry is taking a break and that’s the right thing to do to decrease the spread and flatten the curve.
Here are some incredible things you can do for your business during this downtime.
Sell Gift Cards and Offer Discounts
Offer clients a discount on their next service with the purchase of a gift card. Gift card sales will assist with cash flow in the short term. After this craziness is over, remind them via social media and email to redeem their gift cards. Redeeming gift cards gives you the opportunity to sell additional services and products to these customers.
Schedule Anyone’s gift card management tools make it easy to create, sell and track gift cards and redemption.
Update your website
If you’ve been thinking about creating or updating your website, now is a good time. Every beauty business must have their own website with their branding. Potential clients will research you before booking and a well branded and easy to use website will help you get busy and stay profitable.
If you don’t have a website, you can sign up for Schedule Anyone and get your free branded website in minutes.
Setup Online Booking
In today’s fast-paced environment, the majority of us expect for our digital experiences to happen fast. Online booking saves time for your clients, frees up your staff and also helps to reduce no-shows. It also attracts millenials and time-restricted people who hate phone calls and shows that your salon is innovative. The data from online booking can give you valuable insights about your business.
If you don’t want to offer online booking, you can at least provide a way for clients to request appointments on your website.
Schedule Anyone’s online booking and appointment request feature is powerful and easy to use and the automatic reminders and confirmations help reduce no-shows.
Master Email and Text Marketing
No matter what your ideal customer looks like, email remains a great way to reach your audience. 99% of us check our email at least once a day. If you’ve built your audience only on social media, you’re at their mercy to talk to your customers. With email and text marketing you can directly communicate with your customers anytime because you own your contact list.
Use email and text marketing to promote special offers, fill up slow days or gaps in schedule, promote retail products, or to send birthday wishes and promotions. You can also use email to provide updates to your clients during this downtime.
The more attention you give your clientele, the more business they’ll give you in return.
If you’re ready to give email and text marketing a try, we encourage you to sign up for a free trial account with us and send your first set of marketing messages for free.
Enrich your mind
If you’ve been wanting to improve your creative skills or just take a mental break from the latest headlines, take some online classes. There are several learning platforms that offer access to their full catalog with a free trial.
Finally, don’t forget to Relax.
While your clients are working from home their hair and nails are still growing. Hopefully all this will be behind us soon and when things are back to normal you might be working extra-long hours with clients flying in and out of your chair.